Designtorget is a Swedish marketplace for home decor and interiors established 1993.

For their 30th anniversary, Designtorget collaborated with Way Gallery and six artists to create designs for new products to be launched in September 2023. Way Gallery is a young and innovative art gallery in Stockholm where Madelen has exhibited works both in solo shows and group shows.

Blanket and tray designed by artist Madelen Möllard for Designtorget in green room

Madelen created designs for a blanket and a tray. Ice blue and burgundy red was the colors used to bring feelings of calm and warmth paired with the signature poppy flower.

Madelen Möllard with poppies blanket for Designtorget in red room
Tray designed by artist Madelen Möllard for Designtorget in green room

“For this project I wanted to use poppies and make them come to life on objects and materials they had never existed on before.”