In late spring 2024, Madelen teamed up with the beer brewing company 1664 Blanc 0,0 for a stylish collaboration – a part of the global L’atelier 1664 concept.
This year’s L’atelier produced a timeless fashion accessory: the scarf. Combining 1664 Blanc’s French heritage with Madelen’s vibrant art, the scarf features floral patterns inspired by French delft blue tiles, checkered tablecloths, cafés, and Matisse, all in the brand’s signature blue.
This collaboration resulted in a limited edition of just 350 scarves.
