Stockholm Furniture Fair is the world’s leading meeting place for Scandinavian interior design. During the fair, Madelen Möllard created a booth completely painted in a soothing pale lavender color and adorned it with her playful and vibrant objects.

Set design for Madelen Möllard booth at Stockholm Furniture Fair. Poppy rug, poppy mirror, poppy vase

To create a homely feeling in the booth, two cognac colored B&B Italia Camaleonda modules and a big monstera plant were placed on the terracotta Poppy Rug. To add a bit of playfulness a few of Madelen’s ceramic objects where placed in a pile on top of the rug.

Andy Warhol book on poppy rug by Madelen Möllard

 

A scaled down model of the booth were built prior to the fair to plan the set design. The rug’s mature brown colors and soft, fluffy material were an exciting and beautiful contrast to the chill and cute purple nuance. The purple color was picked from the cover of the Andy Warhol coffee table book “Love Sex & Desire”.

Model for set design for Stockholm Furniture Fair
Model for set design for Stockholm Furniture Fair
Bespoke mural for Madelen Möllard booth at Stockholm Furniture Fair
Artist Madelen Möllard painting bespoke mural at Stockholm Furniture Fair. Poppy mirror
Bespoke poppy mural for Madelen Möllard booth at Stockholm Furniture Fair. Poppy mirror

The Poppy Mirrors where placed on a narrow and tall podium for people to walk around and make the open space of the booth more dynamic. To enhance the botanical feeling, Madelen hand painted a stem to the Mini Poppy Mirror.

Set design for Madelen Möllard booth at Stockholm Furniture Fair. Poppy rug, poppy mirror, poppy vase. Bespoke mural
Madelen Möllard and poppy rugs at Stockholm Furniture Fair